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Ann Romney’s Complaining in Interviews Reveals Team Romney Ineptitude

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“Anyone else find it odd that Mitt’s pollster put out a state-of-the race memo this morning that was almost entirely devoid of polling data?” – David Axelrod

ANN ROMNEY DESERVED better.

But after what happened with Sarah Palin, who made plenty of mistakes on her own in a campaign that began her debut by throwing her into the spotlight unprepared, it seems we’re watching another dismal handling operation of a formidable female who’s being served very poorly by Team Romney.

Ann Romney has turned into the perfect picture of a defensive, angry woman reacting to Team Obama’s campaign against her husband. No happy warrior here.

On the way to Ann Romney “humanizing” Mitt Romney, the conventional political wisdom of what her most important role was for her husband, instead something stark and depressing has unfolded.

Yesterday on Meet the Press was Ann Romney’s worst moment yet for a variety of reasons. Not only was she on the defensive yet again, but in her struggle to make the case for Romney, her monologue sounded not only discordant, but was clearly defensive, as she made a classic amateur mistake in attempting to explain away what she sees as misperceptions of how her husband’s character is being portrayed. Mrs. Romney’s answer came off as one big whine.

Our life has always been devoted to those that are struggling more than we are and I was grateful for the opportunity that we had at the convention for others to speak up and talk about the kind of lives we’ve led– we’ve led. And in particular for Mitt who really has been demonized in many ways as being heartless. – Ann Romney

For people who believe in golden parachutes over pensions, I’m sure this sounds very reasonable. If you’re a middle class or working class family it just sounds sour.

No taxes, no transparency on policy, no sale.

Transcript From Mrs. Romney in the Meet the Press interview:

MS. ROMNEY: Well, I think the– the thing that I want to communicate to people, and that it’s so important that people understand, is that Mitt and I do recognize that we have not had a financial struggle in our lives. But I want people to believe in their hearts that we know what it is like to struggle. And our struggles have not been financial, but they’ve been with health and with difficulties in– in different things in life. And one thing that I– that I again like to remind people is that multiple sclerosis has been my teacher. It has been at times a cruel teacher. But it has also been a great gift in my life because what it has done it has taught me to be more compassionate and caring for others that are suffering. And I know that people are suffering right now. And for people to think that we don’t have empathy just because we’re not suffering like they’re suffering is– is ridiculous. It’s– it’s ridiculous to think that you can’t have empathy for somebody that’s struggling.

Our life has always been devoted to those that are struggling more than we are and I was grateful for the opportunity that we had at the convention for others to speak up and talk about the kind of lives we’ve led– we’ve led. And in particular for Mitt who really has been demonized in many ways as being heartless. And for people to stand up and say, excuse me, he was there when my son was dying of leukemia. He came to my son’s bedside. He did all of these things for my son. And then another woman saying how Mitt was there for her. So there’re hundreds of those stories that haven’t been told. And it was refreshing to me for the American people to finally be able to see the lens through which I see my husband and the perspective in which I understand how he operates.

Now, very few people who write about politics look at the style of the women married to the men running for president. It is, however, a signature element of their persona, especially given the continued role of first ladies as supporters, not women working in a career outside her husband’s profession.

Throughout this piece you see the shifting styles of Ann Romney, as well as Michelle Obama just last week at the DNC. Nothing has been as obvious as Ann Romney’s style shift on Meet the Press on Sunday. Opting for glamour makeup, which she can easily pull off, Ann Romney also ditched the baggy matronly attire for tighter pants as well as a shirt opened up, with a t-shirt of some sort underneath.

When you look at the style factor of First Lady Michelle Obama’s dress during the Democratic National Convention, the shift immediately by Ann Romney to move to glamour makeup and a more sleek style that shows off her figure, seems like another reaction to the Obama campaign, this time their total confidence to let Michelle be Michelle, a woman who has always set her own style regardless of the negative reviews she’s gotten, which has been intense at times.

Being authentic isn’t hard, unless you’re being managed by a team trying to craft an image that requires manipulation, because it doesn’t resonate with the truth.

This is the entire Mitt Romney campaign problem from top to bottom. They’re even managing to ruin Paul Ryan’s brand by sandwiching him in between a botched Sister Soljah moment by Mitt Romney on sequestration. It’s all so hapless.

The style, clothing and makeup edition of how Michelle ad Ann are being pictured in a campaign that is courting women hard is certainly not as important as the substance of what Michelle Obama and Ann Romney bring to the race in issues and outreach.

The continual reactions by Team Romney reveals a campaign whose efforts to make Romney into a regular guy appear tortured at a time their messaging is planned to reveal nothing of substance as they try to get along on sheer marketing.

Another problem comes when you compare the speeches of Mrs. Obama to Mrs. Romney (see videos below). The first was an opened-hearted appeal to voters to give Barack Obama a chance, as she revealed her deep love for the man that was a deeply personal account in a convention that sold Obama-Biden hard. Team Romney had Ann Romney squealing “We love women!”, which was one of the oddest moments in a well delivered speech that was totally forgettable, made moreso by First Lady Michelle Obama’s tour de force performance.

That the Republican convention was filled with auditions for 2016, but didn’t do anything to move the meter much on Mitt Romney’s case for becoming president, as Clint Eastwood stole the buzz, was yet another blown moment for Team Mitt. This has become the norm and is further evidence of Romney’s ineffectual campaign team and the continuing struggles this late to get a grip on an election that the economy has set up for Republicans to win.

At this rate, the chances of President Obama pulling away from his challenger, because the basic details of running a campaign seem too much for Team Romney to handle, is becoming an increasing possibility.

About Taylor Marsh

Veteran political analyst and author. Former Miss Missouri, Broadway performer, & relationship consultant at the LA Weekly, produced a one-woman show titled "Weeping for JFK."

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11 Responses to Ann Romney’s Complaining in Interviews Reveals Team Romney Ineptitude

  1. spincitysd September 10, 2012 at 2:23 pm #

    I think the whole Romney face-plant has deeper roots than just his campaign team. He reflects a central arrogance of the Republican Party. The economy has set up a good opportunity for a Republican win, nay even more so– a Republican sweep.

    But the devil is always in the details, in the execution. Romney figures all he really has to do is show up. Spend the dough, play it safe, and Romney wins– right? But no, it does not work that way. Romney forgot that any incumbent, even in weak economy, has an advantage. Romney also forgot that he utterly lacks any charisma to speak of. Romney finally forgot that he is up against one of the most formidable political teams ever assembled.

    Team Chicago is putting a hurting on Team Magic Underwear. They are taking full advantage of Obama’s likeability factor. They know Mitt comes off as a cold fish, and they know Romney’s unpopularity is the Achilles heal of the Republican effort.

    Plus Team Romney is being far too clever by a half. By not going into specifics, by not offering any meat but only sizzle they are dying by degrees. The issue here is that Romney has no sizzle, no heat to speak of. The guy is so uncool he might as well put on horn-rimmed glasses and a pocket protector. Add a pair of high-water pants. white socks, plus ugly shoes. and there you are– the awesome lack of charisma that is Romney. The guy can not shake his image of a patrician jerk, because at heart he is a silver-spooned, emotionally restrained, goof-ball. He is just wound up far too tight for Joe and Jane six-pack to ever take a liking to.

    Add to the un-likeability of Romney the toxic messaging of the Republicans about Obama, and you have the mother of all turn-offs. The nonsense being put out by the Rovian shock troops is going to have blow-back. The messaging is so over the top as to be off-putting. People have observed Obama for over three years now and the meme of Obama being some kind of Communist, Anti-Colonial, America-hating other only works for the true believers. That screed will work for the independents and the fence sitters. Besides. it is unbelievably superfluous. The Republican base is coming out rain or shine, they don’t need this calumny . I don’t even think this name calling will work as voter suppression. I really do think the shrillness of the character assassination will backfire, that undecideds may vote for Democrats just to punish Republicans for being so nasty. It may be a thin line between love and hate, but it is an even thinner line between disgust and anger.

    • spincitysd September 10, 2012 at 2:32 pm #

      Correction: forgot a critical negative should read “That screed will not work for the independents and the fence sitters.”

      I am my own worst proof reader.

    • ladywalker68 September 11, 2012 at 12:57 am #

      Agreed. In fact, I believe the Republicans will rue the day the decided to make their only goal the singular focus of making Obama a 1-term President, even if it meant driving the country off the cliff in the process. It seems to have been the only job they have been committed to doing the last 4 years.

      They have been only obstructionist and even your average undecided voter can see that. I wish we could FIRE Congress.

  2. spincitysd September 10, 2012 at 2:28 pm #

    Romney has only one last reset button to push, the debates. I have a bad feeling that with so much riding on those two debates, Romney will again find a way to loose. I have no idea what the unforced error might be, but I have a sneaking suspicion that some trivial gaff will be the final torpedo that puts the good ship Romney under the waves.

  3. fangio September 10, 2012 at 2:28 pm #

    This whole smarmy scenario that has developed over the past twenty years of mixing a politicians public and personal life really has gone over the ” tipping point .” What Ann Romney thinks or does not think about her slash and burn capitalism husband is of no concern to me nor should it to anyone else. What a wife feels for a husband means nothing in the public realm. The focus should be on the political and or business life of the man or woman running for office. A wife or husband will always defend each other unless they truly dislike each other and even then they tend to stand up for their man, or woman. The soap operas surrounding the dead children and sick wives and cheating husbands has done nothing but distract and weaken the political process. That Obama and Romney were good husbands and good providers means nothing. Dubya was a good husband and good provider, look what we got.

    • Uh-oh September 10, 2012 at 3:35 pm #

      I absolutely agree! It has gotten to the point that someone who truly loves their family would not want to run for office because of what we put the families through.

    • T-Steel September 10, 2012 at 7:29 pm #

      I agree fangio. But it’s par for the course now. Michelle Obama basically got called a militant black nationalist for her “first time” remark in 2008. And when she did a fist bump with her husband, we actually heard “terrorist fist jab” get mention (I’m still shaking my head over that). Yet she’s proposed and crafted a single bit of legislation. Why? Because she the damn FIRST LADY AND IT’S NOT HER JOB!

      But in the context of current campaigning, yes Ann Romney is coming off badly at times. I kind of turn down the volume when I hear Ann Romney not because she has an unpleasant voice (hardly), but I just wince inside seeing how it really isn’t fair that she’s PUT OUT THERE like that. I just don’t like First Ladies and First Lady candidates getting so much attention.

      • T-Steel September 10, 2012 at 7:30 pm #

        OOPS. Meant to say:

        Yet she’s hasn’t proposed and crafted a single bit of legislation

  4. Pilgrim September 10, 2012 at 3:37 pm #

    I fear the Woodward revelations may be very damaging to Obama.

    • T-Steel September 10, 2012 at 7:24 pm #

      How may regular Joes and Janes actually pay attention to Bob Woodward? I’m more dialed into politics than some (probably a bit closer to middle of the road) and I just hear this name “Bob Woodward”. Is he supposed to mean something to me? I think that’s what most voters feel.

  5. ladywalker68 September 11, 2012 at 12:59 am #

    I have an idea for a campaign add that Mitt and Ann can do together:

    https://www.youtube.com/watch?v=C9z9Q9KbJOg