THE AD ABOVE isn’t the strongest one on the subject, but one section stood out to me. When “Alex” said she didn’t think Mitt Romney could even understood the “mind set of someone who had to go to Planned Parenthood.” That’s the message the Obama campaign should start mining in these types of ads to women. It goes to the larger narrative that has Obama up with middle class voters by double digits.
How did Team Romney respond? By acting as if the quotes in the ad aren’t Mitt Romney’s and his views today aren’t as extreme as they currently are, because he won’t stand up to Tea Party extremists.
From Romney Press Secretary Andrea Saul:
One day after the unemployment rate increased and we reached 42 consecutive months with a jobless rate greater than eight percent, it is not surprising that the Obama campaign would release a false ad in an attempt to distract from the effects of the President’s failed policies. Dishonest political attacks will not change the fact that President Obama has not turned around the economy, and his policies have hurt women and families all over the country. We tried it the President’s way, and middle-class workers have paid the price. Mitt Romney has a Plan for a Stronger Middle Class that will jumpstart the economy and bring back millions of jobs.
They could have done a MUCH, much more powerful add. tepid at best.