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Team Romney Loses the Singing Ad War to Team Obama

*UPDATED*

THERE IS just no contest. Obama’s ad, with Mitt Romney singing off key against a backdrop of his outsourcing records, is devastating. Romney’s ad simply doesn’t work nearly as well; Obama’s singing is terrific and reading the compiled data isn’t timed very well.

This comes at a time when the Romney campaign is faltering badly. David Frum gives the particulars. Frum’s incorrect on one thing. It wasn’t that Romney’s speech at the NAACP was received badly that hurt him, because he could have earned credit for going and delivering a speech.

What Team Romney should have done was pivot to hit Pres. Obama on being a no-show. You can argue that it doesn’t matter, because V.P. Joe Biden was terrific, but a campaign can’t waste this kind of moment. Romney could have said, “At least I went and gave it my best shot, saying what I truly believe.” Romney’s team could have then charged that Barack Obama was taking his African American voter base for granted by not going to speak to them, because he knows he’s got their vote. It’s brash, but it also has the virtue of being absolutely true, to throw a Kissingerism back at Frum.

This is how it works if you know what you’re doing; your campaign has to be able to pivot and hit back with a talking point that resonates, especially when you’re getting pummeled. Instead, as Frum explains in his post, Romney channeled his arrogance and it created a whole new set of problems, people rightly jumping on Romney’s statement that he expected to be booed.

Team Romney has to be a lot better than this to make up for a candidate with very little political talent, who’s hard to relate to, and is not likable to boot. Because they’re up against an experienced machine that knows how to throw a punch and keep on coming and an incumbent President who’s decided he really wants another term.

When you’re faced with the prospect of losing it can concentrate the ego, if nothing else.

Another problem that is rising for Romney is that even Republicans are now calling for Mitt Romney to release more tax returns.

UPDATE: …and the hits just keep on ‘comin’. I’d make a joke about the man who postures that he’s ready to run the presidency, but can’t even get his campaign to follow U.S. copyright laws, but that would be cruel. But seriously, the Romney campaign can’t even get U.S. copyright law right? So sad. Amanda Terkel has the story. (When I initially uploaded it the ad was available.) Whew, Mitt’s suffering from some kind of dog days of summer.

About Taylor Marsh

Veteran political analyst and author. Former Miss Missouri, Broadway performer, & relationship consultant at the LA Weekly, produced a one-woman show titled "Weeping for JFK."

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34 Responses to Team Romney Loses the Singing Ad War to Team Obama

  1. Sasha July 16, 2012 at 8:14 pm #

    So, youtube has exposed their political bias and pulled the Romney ad.
    Mitt needs to unleash his gangsta and go after Barrie like he did his primary opponents.

    • Cujo359 July 16, 2012 at 8:30 pm #

      For others among the reading impaired, let me note what it says on that Romney video:
      <

      • Cujo359 July 16, 2012 at 8:38 pm #

        This video is no longer available due to a copyright claim by BMG Rights Management.

        This means that someone made a copyright claim on the content of that video, which probably has to do with a song or a video segment on it. Youtube did not do this out of some political bias. It did it because someone made a DMCA complaint, and they responded.

        I’ve encountered that crew of intellectual property vampires before. I think it’s just precious that they’ve managed to make life harder for Romney, who comes from that same rentier class. The bloodsucking swine deserve each other.

        • Sasha July 16, 2012 at 9:48 pm #

          whateva. :roll:
          Everybody knows that Barrie is in bed with the google boys…

          • Cujo359 July 17, 2012 at 12:40 am #

            Yeah, whatever. Why let facts get in the way of a conspiracy theory? I mean, what was I thinking?

    • Sandmann July 16, 2012 at 8:33 pm #

      Gangsta’s clap on the twos and fours. ;-)

      • Sasha July 16, 2012 at 9:48 pm #

        Ha!

    • Solo July 16, 2012 at 9:52 pm #

      Once again you have no idea what your are talking about! YouTube pulled the ad because of a copyright issue. That is what is being reported!

      • Sasha July 16, 2012 at 11:26 pm #

        You are right Solo, as I believe everything that is reported. :roll:

  2. Cujo359 July 16, 2012 at 8:26 pm #

    Romney could have said, “At least I went and gave it my best shot, saying what I truly believe.”

    I think if he really believed in anything, that thought would have occurred to him.

    • Taylor Marsh July 17, 2012 at 12:55 am #

      Absolutely correct.

      When I posted this the video was still working. Too funny, I mean, seriously, the guy wants to run the biggest corporation in the world, the U.S. of A, but he doesn’t even hire people who know basic copyright law?

      Remarkable.

      Team Obama have to be laughing their asses off at the sheer buffoonery they’re witnessing out of Boston. I know I am.

      • Cujo359 July 17, 2012 at 4:16 am #

        What is it with Republicans and song copyright issues? John McCain and Heart, Ron Reagan and John Mellencamp, and now this. I wonder when they’re going to get the idea that you obtain the music rights first, then use the song as your campaign music?

        Oh wait, Google’s in bed with Obama, so the guys who provide the website had it in for Romney. Yeah, there’s a logical explanation. And you know, plenty of precedent, too right, like umm…, I’m sure there’s something.

        I guess if these folks didn’t have such a tenuous grip on reality they wouldn’t be enthused about voting Republican, would they?

  3. Solo July 16, 2012 at 9:54 pm #

    Take the text away and this Romney ad is a pretty good ad for Obama! The ad shows that the President can carry a tune and that the crowd he was serenading loved it. On the other hand the President’s ad about Romney shows that the only way Romney can carry a tune is if it was strapped to the roof of his car.

    • Sasha July 16, 2012 at 11:23 pm #

      I agree with you Solo.
      President Kardashian can sing.
      Finally something he is good at.
      Well, that and maxing out the unemployment numbers.
      Oh, oh oh, and starting businesses that fail.

      you really don’t want me to go on do you? *wink* :???:

      • Solo July 16, 2012 at 11:30 pm #

        Your right Sasha! Except for killing terrorists, rescuing car companies, rescuing tourist from pirates, avoiding full blown depressions and pushing through the first comprehensive healthcare plan in this country’s history, singing is the only thing President Obama is good at.

        • Sasha July 17, 2012 at 12:38 am #

          *whispers* Solo, come her baby and let me school you…

          killing terrorists
          and releasing the covert information to his Hollywood buddies putting numerous lives in danger.
          rescuing car companies
          funny you should mention Ford, as that is the one car company that he did not rescue and Ford performed the best.
          rescuing tourist from pirates
          oh, I’m sorry, I forgot he pulled the trigger. :roll:
          avoiding full blown depressions
          tell that to the unemployed and underemployed.
          pushing through the first comprehensive healthcare plan in this country’s history
          that more than 50% of the country dislikes. #taxmandate

          yes Solo, we can agree that:

          singing is the only thing President Obama is good at.

          • Solo July 17, 2012 at 1:23 am #

            The covert info story was just the latest Fox News lie that ultimately went nowhere. Not surprised you believe it. Ford didn’t take any of the bridge loans but if Chrysler and GM had gone under the supply chain that all the American depend on for their materials would have went under too. Leaving Ford with nowhere to get the materials they need to build their cars. The approval numbers for ACA is at 50% now and will only continue to grow as the benefits kick in. President Obama cleaning Romney’s clock this latest ad is just the most recent example.

          • jjamele July 17, 2012 at 7:52 am #

            Obama is awesome at ordering the murder of innocent civilians by predator drone and hit squads, and by arguing against the Patriot Act as a candidate and then strengthening it as President. He’s great at denouncing the Bush tax cuts, and then extending them. He’s great at continuing costly, pointless wars of aggression against people who happen to be living near or on “our” oil. He’s great at giving inspirational speeches that lead to absolutely nothing in terms of legislation. Most of all, he’s exceptionally gifted at getting himself elected to office.

            Now- other than “Romney is worse,” why would I want to vote for this awesome guy, again?

          • Solo July 17, 2012 at 9:38 am #

            Hit teams! You classify seal team six as a hit team? There is no response to that piece of crazy. Innocent civilians? By that are you referring to communities in the middle east who allow themselves and their communities to be used by terrorists as human shields? We have been down this road you and I! You know what my opinion is on this matter. I AM NOT A BLEEDING HEART LIBERAL! TERRORIST SHOULD BE FOUND AND KILLED, SO SHOULD ANYONE PROVIDING THEM AID AND COMFORT!

        • jjamele July 17, 2012 at 7:45 am #

          Please tell me you get paid to post this slavish, disgusting hero-worship garbage and don’t just do it out of the goodness of your heart and the emptiness of your brain. Because seriously, you sound like a besotten schoolgirl with a crush on the captain of the football team. Give it a rest, please.

          • Solo July 17, 2012 at 9:25 am #

            “Speeches that lead to absolutely nothing in terms of legislation?” Do you really want to commit to that?

      • Solo July 16, 2012 at 11:39 pm #

        Starting businesses that fail? That’s called free market capitalism girlfriend! A century ago Henry Ford started two car companies that failed before he succeeded on his third try with the Ford Motor Company! The stuff you say is so wrong and fact free sometimes I think your going for laughs.

        • Sasha July 17, 2012 at 12:42 am #

          starting businesses that fail with taxpayer money during a depression. :???:
          that’s rich.

          • Solo July 17, 2012 at 1:14 am #

            You forgot to mention exactly which company you speak of? Which company did President Obama start with taxpayer money?

        • jjamele July 17, 2012 at 12:30 pm #

          We have been down this road you and I! You know what my opinion is on this matter. I AM NOT A BLEEDING HEART LIBERAL! TERRORIST SHOULD BE FOUND AND KILLED, SO SHOULD ANYONE PROVIDING THEM AID AND COMFORT!

          We have all been down this road before, in Vietnam. The war that brought us the terms “Collatoral Damage” and “We had to destroy the village in order to save us.” Your slavish support for Obama has turned you into a modern Curtis LeMay. I hope you are proud.

          If Bush was pulling this crap, you’d be up in arms about it. you just can’t admit it.

          • Solo July 17, 2012 at 2:05 pm #

            Curtis LeMay! OMFG! Are you actually comparing me to the American Air Force General who firebombed Japanese cities during the closing days of WWII? Are you really comparing what Seal Team Six did in Pakistan to LeMay using hundreds of American bombers flying at low altitude to level entire cities? You are clearly a madman with no sense of proportion.

        • jjamele July 17, 2012 at 12:33 pm #

          “you classify Seal Team Six as a hit team?”

          Um, yes I do. Just like I would if it wasn’t a team of Americans. You see, I don’t put on rose colored glasses and believe “might makes right.” I don’t believe that it suddenly becomes something different (and good) because the people doing the assassinating are wearing American uniforms.

          That sounds “crazy” to you. I call it “consistent.”

    • jjamele July 17, 2012 at 7:54 am #

      I strongly suspect that Obama clearing his throat sounds like “serenading” to you, Solo. Gag.

      • Solo July 17, 2012 at 9:42 am #

        I wish people like you would just sack up and admit the real reason you hate President Obama so much!

  4. Art Pronin July 16, 2012 at 11:22 pm #

    Candidate Obama on the prowl!

  5. fangio July 17, 2012 at 12:40 am #

    What a gift Mitt Romney is to the intelligent American voter ( all five of them ). How often in the history of this country have all the ills of the nation been personified in one man. Their he is, for all who can see; too see. He is Gordon Gekko come to hideous life; he has the lizard like features, the smugness, the entitlement and the religious like belief that ” Greed is Good. ” He has spent his entire life making money, hiding money, relieving other people of their hard earned money. The rich of the not so distant past had a belief in national service, in the good of the nation, in its people and it’s economic power. They used their great wealth and position to guide the country in what they believed to be a better future. They were no angels but they knew that money alone did not a nation make. Mr. Romney and his ilk have no need for such impassioned beliefs; their world revolves around money. As George Jenson said in the movie ” Network ” their are no countries, just corporations. He is the face of the new robber baron; the poor be damned, education be damned, health care be damned unless you can pay for it, and the nations infrastructure be damned too unless somebody else pays to fix it. It’s their money and they can do what they like with it. The difference of course, is that yesterdays robber barons actually made something. Mr. Romney, unlike his father, has never made a thing. Americans might do well to read ” The Grapes of Wrath ” or ” Sister Carrie ” to see what sort of country people like Mr. Romney created ( even those that made something ). The working man is something to wipe off your foot before you stroll on.

    • Taylor Marsh July 17, 2012 at 12:51 am #

      Boy, no kidding, fangio. Dead on comment.

  6. guyski July 17, 2012 at 6:26 am #

    “Greed is Good” is a non-partisan mantra.

  7. RAJensen July 17, 2012 at 6:30 am #

    There are only three Presidents who established their credentials as businessmen before entering politics and who claimed to understand how the economy works. Herbert Hoover, George HW Bush and George W.Bush. Hoover was a self-made multi millionare and both Bush’ s expanded their inherited wealth in business before turning to politics.

    The list of great or near great Presidents doesn’t include a single businessman. FDR and JFK both inherited great wealth but spent their entire lives in public service. Ronald Reagan was an actor before turning to politics. Eisenhower spent his entire career in military service before running for President’

    The three Presidents who started their career in business oversaw the Great Depression (Hoover), the Great recession (George W. Bush) and the 1991 deep recession (George HW Bush).

    Romney now claims that as a successful businessman he knows how the economy works and how to create jobs.