But by virtually every other metric, registered voters appear to favor the president.
-Looking out for the middle class? Mr. Obama (49% to 33%)
-Being knowledgeable and experienced enough to handle the presidency? Mr. Obama (48% to 32%)
-Being a good commander in chief? Mr. Obama leads by 10 points.
TEAM OBAMA has been hitting Mitt Romney relentlessly with negative ads, which we see every day here in the Beltway. It’s rocked his approval ratings and dragged him down, the proof is in the new NBC/Wall Street Journal poll. But on the economy, Romney remains in the lead, 43% to 36%. The other side is that Pres. Obama’s unfavorable numbers are as “high as we’ve ever recorded them in our poll,” according to NBC’s Chuck Todd.
Everyone is talking about the new 30-second ad “Always” today, but the ad above is far more important. Pres. Obama frames the election as “The Choice,” which is what Mitt Romney doesn’t want it to be. The only way Romney wins is if November is a referendum on the Obama presidency. I’m just not certain Team Romney understands what it means that Obama framed the election as a choice first and did so with this 60-second ad.
“[...] tactically the Obama campaign has basically won the first half of the general election,” was Chuck Todd’s review today on “Hardball.” But as with any negative campaigning, the one on the offense takes a hit, too, and favorability is something Pres. Obama can’t afford to let slip too far.
From the White House gaggle today, via the pool report which reporters and independent journalists like myself get via email:
-Psaki began by showing a new 30-second television ad being launched by the Obama campaign in six states, featuring the president speaking direct to camera answering the “you didn’t build that” attacks by Gov. Romney. The six states: Iowa, North Carolina, Florida, Ohio, Nevada, Virginia. Told the campaign will send out shortly.
Psaki: We are not going to stand by while Mitt Romney slices and dices and deliberately takes out of context the president’s remarks on businesses.
Asked if the ad showed the campaign was concerned Republican attacks were taking hold, Psaki said that when you have a period of time where the Republicans have “It was important to us to ensure people knew where the president was coming from.” Why the president speaking to cameraJ? He’s an effective communicator.
Politico also cited this exchange.
“Always” will air in Virginia, North Carolina, Florida, Ohio, Iowa, and Nevada.