“At AOL one of our core values is that we act with integrity,” said Maureen Sullivan, an AOL spokeswoman who confirmed the decision. “We have monitored the unfolding events and have determined that Mr. Limbaugh’s comments are not in line with our values. As a result we have made the decision to suspend advertising on The Rush Limbaugh Radio show.” – Rush Limbaugh, AOL Part Ways
Rush Limbaugh began his show today by explaining to his audience why he issued an apology on Saturday to Sandra Fluke. But not before he cracked wise about “Two if By Tea”, his own product, and whether he should pull his own advertising from his radio show.
“I’m sorry to see them go. They have done very well… ” – Rush Limbaugh on advertisers bailing from his radio show
From there, the first thirty minutes reiterated his apology to Sandra Fluke. He didn’t quote himself and cite what he had said about her, refusing to use the words “slut” and “prostitute” again.
What is missing, even with advertisers bailing, is that radio stations will not drop him. He remains the biggest ticket on talk radio, a medium dying out with newer generations, while new media takes over.
As self-serving ramblings go, Rush Limbaugh’s “apology” hit it out of the radio booth. It was 192 words, with the apology coming at around word 180. Considering Limbaugh’s the leader of the Republican pack, his predicament perfectly paints their problems this year.
“[House Speaker John] Boehner comes out and says Rush’s language was inappropriate. Using the salad fork for your entrée, that’s inappropriate. Not this stuff,” Will said. “And it was depressing because what it indicates is that the Republican leaders are afraid of Rush Limbaugh. They want to bomb Iran, but they’re afraid of Rush Limbaugh.” – ABC News
It mimics the Chris Matthews model, which he had to unload during the 2008 season, which I cite in my book, when Matthews led the cable yakker smears against Hillary: it starts with talking about yourself and the tough daily grind of how difficult it is to keep what you really think in check.
If these guys weren’t hopelessly backward in their thinking toward women it wouldn’t be so difficult.
Rush Limbaugh has given Media Matters and others reason to ramp up the efforts to cause him public pain, even if his financial model is solidly built to last as long as Limbaugh deigns.
However, even after his outlandish behavior over the years, going well back into the ’90s when he accused the Clintons of everything, including murder, the moment hit a collective nerve in this country.
Limbaugh’s “slut” belch met a moment that already had galvanized women. From Susan G. Komen’s right-wing attack on Planned Parenthood, Bob McDonnell’s transvaginal probe catastrophe, and the contraceptive issue collision that was led by males Bill O’Reilly, who also took Limbaugh’s side, E.J. Dionne, Mark Shields, Joe Scarborough and Chris Matthews, women reacted.
It’s been a very bad week for Rush Limbaugh, the worst since he got his mugshot taken and was facing a possible indictment over drug charges, way back in 2006.