The Federal Trade Commission is poised to serve Google Inc. with civil subpoenas, according to people familiar with the matter, signaling the start of a wide-ranging, formal investigation into whether the Internet-search giant has abused its dominance on the Web.
[...] The new inquiry, by contrast, will examine fundamental issues relating to Google’s core search-advertising business, said people familiar with the matter. The business is the source of most of Google’s revenue. The issues include whether Google—which accounts for around two-thirds of Internet searches in the U.S. and more abroad—unfairly channels users to its own growing network of services at the expense of rival providers.
Many policy watchers think an FTC probe of Google could ultimately be as much of a watershed for antitrust policy as the Justice Department’s landmark lawsuit against Microsoft Corp. in the 1990s. …
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