ARTISTS who display their political opinions rarely make a dent with the public.
Taylor Swift‘s Instagram post was one thing, but then she doubled down last night at the American Music Awards.
“This award and every single award given out tonight were voted on by the people, and you know what else is voted on by the people?” Swift asked the audience. “It is the midterm elections on November 6. Get out and vote. I love you guys.” Swift had announced Sunday on Instagram that she would be voting for Democratic candidates in her home state of Tennessee in the elections and called on her fans to register and vote. The post has been liked nearly 2 million times.
But was the voting sign-up surge an example of the “Swift effect”?
Slate was skeptical but…
“The thing is that even in the best case, if we had more advance with them and they were actually sending over a direct link and we can track everything that was coming through—the minute it crosses all the social, you lose the ability to track that directly.” Still, he said, “the one thing I can say is this is absolutely been a massive 48-hour period for us and I would attribute it in large part to her. We would’ve had elevated traffic from normal because of registration deadlines happening this week, but this is an order of magnitude greater than anything we’ve seen to date.”
Political activists have had little luck with urging young people to vote.
More artists need to get involved because the First Amendment and free speech is on the ballot November 6.
Taylor Swift: "This award and every single award given out tonight were voted on by the people and you know what else is voted on by the people. It's the midterm elections on November 6th. Get out and vote" pic.twitter.com/7NThDeipZj
— Edward Hardy (@EdwardTHardy) October 10, 2018
— Robin Cunningham (@wisgrown) October 9, 2018