Playboy to replace full nudity with provocative poses.

Playboy to replace full nudity with provocative poses.

UNLESS YOU’VE lived under a rock for the past 25 years, you probably know that smut and online sex has monopolized the e-commerce success online since the Internet exploded, taking up more and more real estate. Having been at center of online sexuality explosion in e-commerce, editor in chief of an all-female run site, Hugh Hefner made history when Marilyn Monroe graced his cover, but he was late to exploit online sex.

Fast forward 20 years, America’s on the cusp of nominating the first female to be president, and online smut is even more pervasive on the web, some of it completely free.

Playboy is not only behind the curve, but almost archaic, so something has to give before the old man of over-produced next door nudies isn’t around anymore.

Hugh Hefner was at the forefront of the sexual revolution, so it’s not shocking that the grandpa of nudies agreed with his editor to shake things up. Once with a subscription base of 5.6 million in 1975, according to the New York Times, is now 800,000 according to the Alliance for Audited Media.

From the New York Times

The magazine will adopt a cleaner, more modern style, said Mr. Jones, who as chief content officer also oversees its website. There will still be a Playmate of the Month, but the pictures will be “PG-13” and less produced — more like the racier sections of Instagram. “A little more accessible, a little more intimate,” he said. It is not yet decided whether there will still be a centerfold.

Its sex columnist, Mr. Jones said, will be a “sex-positive female,” writing enthusiastically about sex. And Playboy will continue its tradition of investigative journalism, in-depth interviews and fiction. The target audience, Mr. Flanders said, is young men who live in cities. “The difference between us and Vice,” he said, “is that we’re going after the guy with a job.”

I’ve got vintage Playboy magazines going back to 1960, which I purchased for next to nothing when I was doing my one woman show, “Weeping for J.F.K.” They just became even bigger collector’s items.