Tale of two adNationwide caused a furor on social media over their ad.  A PSA addressing heroin addiction in the St. Louis area is a brilliant example of how to drive a message home.

Super Bowl Ad War: Nationwide caused a furor on social media over their ad. A PSA addressing heroin addiction in the St. Louis area is a brilliant example of how to drive a message home.
Screen capture from Nationwide ad

SUPER BOWL commercials are why some people watch the game. Nationwide has the dubious distinction of winning the Worst Super Bowl Ad, which exploded Twitter and left everyone feeling creepy. Having long ago dropped the NFL for their general greed, thuggery and immorality, I tune in for the halftime music performances for the sheer spectacle of it.

We can talk endlessly about the last play of the game, which made no sense at all to most people, especially when you have a time out and Marshawn Lynch to tap. But as Lynch himself said after the game, football is a team sport. Yeah, but oh, that last decision was just stupid.

The PSA directly below brought all sorts of tweets, too. Anyone who has ever seen someone in the throes of a heroin addiction, which hits young people far more than parents want to believe, understands the importance of this message.

It’s possible you never saw this commercial, entitled “That’s How,” since it ran locally in St. Louis. It’s an ad from the National Council on Alcoholism & Drug Abuse, meant to raise awareness about St. Louis’ heroin and prescription painkiller epidemic. [Huffington Post]

I’ve seen what heroin does to people, going back to when I lived in St. Louis, and I’ve been close to those who have tried to rescue a young person from it. It’s as serious as anything you can imagine, because it’s often the last thing you expect. The heroin PSA is important and done effectively.

The ads overall were preachy, dad-eriffic, with car after car commercial overwhelming, but only second to the lack of humor and appreciation for the game people were watching.

It’s football, folks, and the NFL delivered what they stand for to the final second, complete with the lack of character and sportsmanship that was punctuated by a brawl between players, which is representative of what professional football is today.

Way to stay classy, fellas.