NAACP has a message for Thad Cochran, as Republicans drop a money bomb to elect so-called "moderate" Republicans.

NAACP has a message for Thad Cochran, as Republicans drop a money bomb to elect so-called “moderate” Republicans.

“Our advocacy towards his office is to support amending the Voting Rights Act, free of any conditions such as voter ID,” Johnson said. “I think this is an opportunity for him to show some reciprocity for African-Americans providing a strong level of support for him.” [Huffington Post]

THIS IS pitch perfect, with Derrick Johnson, president of the Mississippi NAACP, delivering the exact message Republican Senator Thad Cochran needs to hear. Dare I say that this is a moment for the GOP? It’s clear the Tea Party clan that backed Chris McDaniel isn’t interested, because on the Mark Levin show, a perfect forum for this type of thing, sore loser McDaniel railed that he wasn’t going to concede just because he lost. The only solace for the Tea Party is what it cost the Republican establishment for the wins they bought.

We haven’t conceded and we’re not going to concede right now. We’re going to investigate.Chris McDaniel

The trouble for Republicans is that keeping establishment players in power has come at a whopping price, well over $23 million dollars before they ever see a Democratic opponent.

Nearly a third of the establishment money has come from the U.S. Chamber of Commerce. The business lobby’s spending in this year’s toughest primaries has about equaled the $7 million that the conservative Club for Growth and the Senate Conservatives Fund have spent together on the most fractious elections “” excluding races, like the Senate campaigns in Arkansas and Alaska, where there’s been no meaningful clash between establishment-sanctioned outside groups and the activist right.

And the $23 million figure isn’t even close to a full accounting of what D.C.-backed candidates spent to win their nomination fights. Candidates themselves, including Senate Minority Leader Mitch McConnell and Sens. Lindsey Graham of South Carolina and John Cornyn of Texas, have collectively spent tens of millions more from their campaign accounts.

Karl Rove’s American Crossroads spent $2.4 million in North Carolina and a New York congressional race. The National Association of Realtors spent $2 million on GOP incumbents. The NRA has ponied up, including helping Thad Chochran. American Action Network and some so-called “moderate” Republican Main Street Partnership got involved in New York and Mississippi, too, according to reporting by Alexander Burns of Politico.

Republicans might find it worth the cash, however, because not having cranks like Chris McDaniel on the November ballot means their hopes of taking the Senate are just a little bit better today.

But it is clear Democrats are nervous. After Republicans flopped in the last two Senate election cycles, the GOP establishment fought and frequently defeated the Tea Party candidates that Democrats hoped to face.

Meanwhile, conservative nonparty committees have already spent $68.2 million this cycle, according to the Center for Responsive Politics, and Americans for Prosperity, a group backed by Charles and David Koch, has pledged $125 million against Democratic candidates.

“After having failed to take the Senate the last couple cycles, the other side is pulling out all the stops and that has raised awareness among Democrats about the outcome of the election. The political money has raised that level of awareness,” said David Di Martino, a Democratic strategist.