MSNBC loses to CNN, but nothing prepares the network for Samantha Bee's blast.

MSNBC loses to CNN, but nothing prepares the network for Samantha Bee’s blast.
Screen grab from Samantha Bee’s performance on “The Daily Show.”

“Mother Mika comes from immigrants, high society immigrants, not the gross kind.” – Samantha Bee

PEW RESEARCH Journalism Project has done a wide study of the American media. MSNBC takes a big hit, though nothing can prepare the network for “The Daily Show’s” Samantha Bee targeting the signature show they’ve got, “Morning Joe,” one of the morning shows I DVR regularly.

“I agree with Joe… Joe’s right… I agree with Joe… Joe’s right…” and on and on, Samantha Bee unloads. Chris Christie “is sad,” Bee laments. What about Chris Christie’s “feelings”? That’s just an appetizer.

MSNBC isn’t seeing that growth, and it’s not clear how it will. In a world where liberals wanted to be outraged by George Bush every night, or celebrate the rise of Barack Obama, MSNBC had a theory of the case. But now Obama’s presidency has turned into a slog, and MSNBC isn’t compelling. Prime time is just hours of what often seems like feigned outrage. And the daytime strategy — giving shows to kids in their 20s and 30s, in an apparent bid to reach the youths — is comically bad, and rendered absurd at every commercial break when the catheter ads come on. – Dylan Byers [Politico]

Politico has pulled data from Pews Journalism Project on FNC, CNN and MSNBC that illustrates the latter network’s dependence to election cycles, with 2013 a year of collapse, because the media business model simply is not sound. In contrast, even with massive criticism, from Jon Stewart to social media to Jimmy Fallon, CNN continues capitalizing on the news of the moment, as recently seen through Malaysia Flight 370. Only Fox News Channel weathers news cycles and election cycles, with a constant business model that holds up, even if it is the network so many love to hate.

MSNBC’s statistics dovetail with Thursday night’s evisceration of the “boy pundit” panels, minus Mika, and their “star-f*#@!ing like nobody’s business,” as Samantha Bee labels it, elite friends of “Morning Joe” the staple, a review leveled with brutal blunt force trauma by Samantha Bee. The show follows the Hollywood model, which is to always be supporting the star, Joe Scarborough, “a rich former congressman” that Samantha Bee also labels as “daddy.” Like the Huffington Post business model, it’s not politics alone that pays the bills, it’s the proximity to celebrity that matters.

It’s unsurprising that Dylan Byers would mention “Morning Joe” as one of the “few powerful brands that are worth maintaining” on MSNBC, because with all the show’s faults it’s true.

It’s not like there are many worth saving, Rachel Maddow the first name on anyone’s list. The other side of it, however, is that Politico has a very important relationship with this morning show, which has featured the new media outlet more than any other, so killing “daddy” wouldn’t be wise.

What remains missing from MSNBC is anything close to what Roger Ailes has created, while CNN, even at its worst, has a reputation that will keep it bumping along until they decide what the hell they’re doing in primetime.