IT IS the beginning of a new-media site from Glenn Greenwald, with partners Jeremy Scahill and Laura Poitras. The NSA, secrecy and telling truth to power agenda is expected. Surviving in new-media today, however, requires a broad-based audience, with the breadth that will need to develop at First Look Media something that will be interesting to watch.
Where will they go and how far will they stretch their content?
It’s an exciting entry into the new-media world, with many saying the medium could no longer support new entities, something I never believed. As a one of the pioneers in new-media, beginning back in 1996, the last time there was such buzz was when Huffington Post was about to launch. Of course, First Look Media is a different beast.
It is important to note that HuffPost’s reach and success to attract AOL was made possible through its show business content and strong Hollywood connections.
First Look Media begins with one digital magazine called The Intercept. Glenn explains:
We are very excited to welcome everyone to The Intercept, a publication of First Look Media (FLM). The Intercept, which the three of us created, is the first of what will be numerous digital magazines published by FLM. […]
The Intercept has a two-fold mission: one short-term, the other long-term. […]
We believe the prime value of journalism is that it imposes transparency, and thus accountability, on those who wield the greatest governmental and corporate power. Our journalists will be not only permitted, but encouraged, to pursue stories without regard to whom they might alienate.
Because we are launching with a limited short-term focus, we are excited by the opportunity to grow with our readers into the broader and more comprehensive news outlet we will become.