YOU SIMPLY must watch the Pantene ad below, which caught fire when Sheryl Sandberg, of Facebook and Lean In fame, weighed in.
From TIME business on Wednesday:
Last month, Pantene’s Philippines branch released a video that powerfully broke down sexist double standards women often face in the workplace. Although P&G told Ad Age that it was posted to the regional Pantene’s YouTube page on Nov. 9 and ran on television twice, there was no large scale roll out plan. Then on Dec. 7, Sheryl Sandberg exalted the commercial on her Facebook page. Ten days later, the video has been seen more than 8 million times on YouTube.
And thus, P&G is now rolling out an international media campaign.
In my book The Hillary Effect, I wrote about the labeling effect on a female politician. There are now studies to prove that when a woman is targeted through negative stereotyping in the manner revealed in the Pantene ad below, her prowess as a leader plummets.
This focus on the challenges that women in power face in our culture is very important to our country’s efforts to elect the first female president, whether it’s Hillary Clinton or someone else.
We all remember what Hillary Clinton went through in 2007-2008. The illegitimate criticisms about her looks, her strengths turned into negatives, because a confident woman is seen as overbearing. A woman with leadership qualities often described as bossy.
This Pantene commercial says it all so very well. It can educate and push our culture to labeling men and women the same for the exact leadership characteristics.
The spirit of this ad is enlightened and powerful.