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Walmart, Target, Home Depot and More Dump Paula Deen *Updated*

The fallout continues for Paula Deen.

The fallout continues for Paula Deen.

In a brief statement Friday, Ballantine Books announced it had canceled publication of “Paula Deen’s New Testament: 250 Favorite Recipes, All Lightened Up. Sears Holdings Corp and J.C. Penney Co. [announced] Friday that they’re cutting ties with Deen… – CBS News [update]

THE EMOTIONAL apology on the “Today” show has not helped Paula Deen mitigate the damage already done, which has caused a contagion of companies to drop her products.

From Forbes, Noov Nordisk has also suspended their relationship with Paula Deen.

Novo Nordisk and Paula Deen have mutually agreed to suspend our patient education activities for now, while she takes time to focus her attention where it is needed.

Novo Nordisk would like to acknowledge Paula’s involvement in our Diabetes in a New Light™ campaign, where she has helped make many people aware of type 2 diabetes and the lifestyle changes needed to control this serious disease.

Walmart, too:

“We are ending our relationship with Paula Deen Enterprises and we will not place new orders beyond those already committed. We will work with suppliers to address existing inventories and agreements.” Wal-Mart Spokesperson

Caesars Entertainment:

“While we appreciate Paula’s sincere apologies for statements she made in her past … we have mutually decided that it is in the best interests of both parties to part ways at this time,” said Jan Jones Blackhurst, executive vice president of communications and government affairs for Caesars Entertainment.

Target…

“We have made a decision to phase out the Paula Deen merchandise in our stores as well as on Target.com. Once the merchandise is sold out, we will not be replenishing inventory.” – Target [TMZ]

Random House, who is publishing her book in October, is “monitoring the situation closely.” (See updated above)

Lucrative endorsement deals is how Paula Deen made $17 million in 2012.

Paula Deen made an amateur error of not getting out in front of this on day one. She let the media, with a social media engine, define her, especially when she bailed on the first “Today” show interview.

Whoever is advising her should be fired, sued and identified, so no one else hires him or her, who is likely family, unfortunately.

When you have an empire, you have someone on board who knows the brushfire social media world that can take down any corporation, let alone someone who doesn’t understand the trip wire of new media fury.

This post has been updated.

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5 Responses to Walmart, Target, Home Depot and More Dump Paula Deen *Updated*

  1. T-Steel June 28, 2013 at 10:49 am #

    Honestly, if I was advising Paula Deen, I wouldn’t have had her appear on any media. Because once you have the N-word associated with you (voluntary or involuntary), and your white (and proud Southern), you’re flat out done and the media going to dog you good. No one (especially BIG CORP) wants the Rainbow Coalition, NAACP, and other groups openly wondering “why are they still behind Paula Deen”). Her best bet would have been to call the NAACP, met with their president Benjamin Jealous, had some “discussions”, call Oprah, and come out with all of them on the stage with a go-forward plan. Done and done.

    I still don’t believe Paula Deen is a card carrying racist but I’ve said enough on that. In the general eye, that’s what she is now. And the Today Show interview was bad.

    • Taylor Marsh June 28, 2013 at 4:36 pm #

      Mrs. Deen made an amateur error of not getting out in front of this on day one. She let the media, with a social media engine, define her, especially when she bailed on the first “Today” show interview.

      Whoever is advising her should be fired, sued and identified, so no one else uses the person, who is likely family, unfortunately.

      When you have an empire, you have someone on board who knows the brushfire social media world that can take down any corporation, let alone someone who doesn’t understand the trip wire of new media fury.

  2. fangio June 28, 2013 at 12:23 pm #

    I wonder if some people are just born into a culture and just can’t shake it. You could say the way she feels about food and the comment about having black waiters with white shirts at her sons wedding is part of the same inherent mind set. She knows the food is awful for your physical body but she eats and sells it anyway because she feels it’s good for the soul ( and her bank account . ) In the original Zimmerman / Martin thread I accused some people commenting of being racists without really knowing it. They just have this belief that some people lead and others follow ; their born into it, it’s drilled into them that this is the way it is and don’t let anyone tell you different. So go have yourself a nice chicken fried steak with that creamy white gravy and a big heaping pile of mashed potatoes with lots of butter and creme served to you by a big black waiter with a white shirt and big friendly smile. When he asks you if you would like some key lime pie before you go, always say yes.

    • T-Steel June 28, 2013 at 3:24 pm #

      You raise excellent points, fangio.

      “So go have yourself a nice chicken fried steak with that creamy white gravy and a big heaping pile of mashed potatoes with lots of butter and creme served to you by a big black waiter with a white shirt and big friendly smile. When he asks you if you would like some key lime pie before you go, always say yes.”

      That paragraph is gold. As a former hardcore Northerner no living in the South, that type of mindset is ingrained in a sizable amount of folks. I’m not hostile told those that are like that as long as they don’t infringe on me and my family’s rights (which hasn’t came close to happening). But are those people necessarily racists? I don’t think so. I’ve been called a “nice colored boy” by older white women here in the South. Just recently I helped a elderly white woman with her groceries when she was having a hard time getting into her car (she shouldn’t have been driving in my opinion but that’s another story). We talk about “God, country, and family” (I’m not religious but I’m respectful). At the end of the conversation, she said I’m “a wonderfully nice colored boy”. Now I could have gone all Eastside Detroit on her but what would that have accomplished? I just said “Thank you and you have a wonderful day ma’am”. She smiled brightly and drove off. Is that woman a racist? It’s not that cut and dry.

  3. secularhumanizinevoluter June 29, 2013 at 6:41 am #

    I was born in Texas and until I left home never heard a Black person called anything other then a N whenever everyone in the room was the “right” skin complexion. At a very early age I had an epiphony moment when I saw the pain words can cause others when whites casually say what to THEM aren’t racist but in fact are. I have been completely aware of what I say ever since. If someone is raised in a racist househole or society at SOME point they have to take responsibility for ther OWN words and actions.
    Is she a racist? Frankly, that has no impact on my life what so ever. She has the right to be one. BUT…I have the right to NOT support her with one nickel of MY money and to make my feelings known to the sponsors of her show. And THEY have the right to decide if they want to be identified by the buying public with a spokesperson who has said such stupid racist things.
    And she didn’t call anyone “wonderfully nice colored boy”s either.

.... a writer is someone who takes the universal whore of language
and turns her into a virgin again.  ~ erica jong