Is this the face of presidential ambition? Days after retiring as Secretary of State, somebody has launched a website for her, showing off this glamorous new face. Face lift, perhaps? Well, that’s fueling rumors about a run for president in 2016, but her aides say it’s simply a way for fans and the media to reach her. – Steve Doocy

What would you do

WHEN, EXACTLY would Hillary Rodham Clinton have had time to get a “facelift”? There’s absolutely no evidence that Clinton got any work done, especially since there is down time for even the least invasive procedures. But so what if she had?

Considering the double standard women live under in this country, where an older man is seen as distinguished, but an older woman gets castigated for wrinkles, who can blame a public person for combating this with procedures?

Remember Rush Limbaugh asking whether America was ready to watch a woman get older?

“Will Americans want to watch a woman get older before their eyes on a daily basis? And that woman, by the way, is not going to want to look like she’s getting older, because it will impact poll numbers. It will impact perceptions.” — Rush Limbaugh (December 2007, source: The Hillary Effect)

The right wing blogs went berserk when Secretary Clinton showed up without makeup, then said she didn’t care what people thought?

“I feel so relieved to be at the stage I’m at in my life right now. Because you know if I want to wear my glasses I’m wearing my glasses. If I want to wear my hair back I’m pulling my hair back. You know at some point it’s just not something that deserves a lot of time and attention. And if others want to worry about it, I let them do the worrying for a change” — Secretary Hillary Clinton in an interview with CNN Foreign Affairs Correspondent Jill Dougherty

But again, so what if Hillary chose to have some work done?

RealSelf reports on the hottest trends in plastic surgery, some that don’t require surgery at all. It is a community based site where women report back on procedures they have had and rate the doctor, as well as the effectiveness of the treatment.

Some procedures may shock the uninitiated, but even VH1′s hilarious “Best Week Ever” is now reporting on labiaplasty, which is increasing by leaps and bounds and not just for those over 40. The documentary “Sexy Baby” highlighted a 22 year-old kindergarten teacher who also had the procedure, because she was haunted and displeased by her body.

The hottest items include: Tummy tuck, Breast implants, Breast augmentations, Rhinoplasty, Brazilian Butt Lift, Botox, CoolSculpting® (a non-invasive liposuction treatment), Breast reduction, Cellulaze, Liposuction. More from RealSelf.com:

2012 Breakout Procedures

What were the biggest treatments on the rise in 2012?

Cellulazeâ„¢ (search interest up 32%) — granted FDA approval in 2011, Cellulaze is a laser-based treatment to fight cellulite. The treatment, which received more than 1.25 million searches on the site this year, scores an 82% Worth It Rating (meaning more than eight out of ten would do it again), and costs an average of $5,500, according to RealSelf.com’s community reviewers.

Butt augmentation (search interest up 28%) — butt augmentations topped last year’s list with 39% year-over-year growth, and continued to see gains this year. The most popular type of butt augmentation is the Brazilian Butt Lift, which takes fat from unwanted areas of the body and injects it into the buttocks to improve contour and add volume. The “BBL” scores a 92% Worth It Rating from RealSelf reviewers, with an average cost of $7,700.

Labiaplasty (search interest up 22%) — this procedure involves surgically altering the labia, most commonly removing excess tissue to decrease or even out the appearance, for either cosmetic, hygienic and medical reasons. Labiaplasty has a 74% Worth It Rating and costs an average of $3,050.

Remember Greta Van Susteran when she first appeared on the Fox News Channel after she had work done so many years ago, way back in 2002?

Van Susteren, who so far sees only “the swelling and the black and blue,” insists she never had plans to keep her makeover secret. “Why was I doing it if it wasn’t going to be noticeable?” she asks. Many industry insiders applauded her openness. “Television is a business where looks matter. It’s silly to deny that,” says Judy Woodruff, 55, her friend and former colleague at CNN. Adds Court TV founder Steve Brill: “If people are going to do this, they shouldn’t be ashamed–especially since it’s a changed appearance and it’s hard to deny.” [People]

Many of the people you see on television have had work done. Minor, non-invasive and even affordable procedures is here and even people outside the television industry are getting them, with more and more opting to look better as they age. It’s now affordable and you can get work done through non-invasive procedures other than going under the knife.

If you want to look better, maybe even younger, why not?