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ON A dedicated site called “Stand and Fight,” the N.R.A. is using the ad shown in the “Morning Joe” clip above to publicize their battle with President Obama and others on gun safety. The ad is running on the Sportsman Channel.

The graphic above is a screen capture from the ad and targets the N.R.A.’s adversaries who have endeavored to hold them accountable.

“Mr. Obama demands the wealthy pay their fair share of taxes,” the narrator says. “But he is just another elitist hypocrite when it comes to a fair share of security. Protection for their kids and gun-free zones for ours.” [CNN]

The N.R.A. has never been a paragon of moral rectitude, but after the Newtown massacre the ad shows sheer soullessness.