ALL THE donations investing in the work here at TM make a difference. New media ventures are kept alive through the people who invest in this brave new world of writing and journalism, which began percolating in the mid ’90s. I’m proud to say I was one of the few and one of the first writing on the web back then, starting in 1996, long before blogging was born and the enterprise that became new media took off.

The challenge of monetizing through new media is embedded in the medium that began as a free information highway.

As for TM as a new media magazine, what this means since I went to this format in September is that the content is wider reaching. It’s not just about politics here anymore, though that is the driving engine. The object of TM as a new media magazine is to give you a view to what’s going on in the world each day, grabbing stories and headlines that are buzzing around the globe, as well as those that catch my editor’s eye, including the trivial that draws the public’s attention like a magnet, even if you don’t think the story is important. If it’s taking up oxygen and squeezing out more important stories it’s worth covering for that fact alone; it’s a window into our human priorities that gives a snapshot of who we are and why we’re where we are today.

TM takes money to make happen.

Some prefer to give once a year to TM. There are donate and investment buttons on the side margin so you can donate in TM any time that’s convenient. Multiple and large donations given during drives from people like MichaelS, Rachael, Susan, Chuck, as well as whitepaw, NancyZ, Antonio and others, including so many, many who bought my book, keep my work progressing. People like Winston, Claudia Juli, Daniel, Virginia, Brenda, James, Gwen, Shelley, ladywalker68, SusanS, Denise, MichaelP, AnnW, Camila.. and so many other important people who believe in the power and importance of independent new media, as well as the writing I do.

Then there are the subscribers to this site, which is an incredible breakthrough in new media monetization. Thanks to Gina, Laura, SusanP, StephenAG, Tyrone and other subscribers for jumping in on this new way to support TM.

In the second decade of the 21st century, as newspapers continue to dwindle and magazines fold or go to smaller issues and from 12 issues to 6 per year, the scramble to monetize new media endeavors has begun, with smaller, independent entities being squeezed.

Making new media a paid business is easy for sites like Huffington Post, which I wrote for at its inception, as well as other megasites. For independent new media entities like TM it’s a huge challenge.

Here’s hoping more and more people take seriously that new media ventures like TM matter enough to be worth your investment, whatever the amount you can afford.

I’m proud to be able to say that I have a proven track record on delivering political analysis that hits the mark and always steers you in the direction of truth and a picture of our world you won’t get anywhere else.

If people were used to investing in new media, fundraisers and other reminders wouldn’t be necessary. The amount of work that goes into this endeavor, the tech support it requires, which is contracted through my partnership with AgoraNet, Joyce’s great work, along with the intent to bring on new writers and pay them, all of it depends on your investment.

New media has arrived and the importance of monetizing has grown.

Thanks to the investments of all the people who donated to TM in 2012 and understand it takes money for this new media magazine to continue to thrive.