“Because of the controls for partisanship, we know these results are not just driven by Republicans or other groups being more likely to watch Fox News. Rather, the results show us that there is something about watching Fox News that leads people to do worse on these questions than those who don’t watch any news at all.” – Fox News Viewers Know Less Than People Who Don’t Watch Any News

There’s a lot of caterwauling about this new Mitt Romney ad, because it attributes a John McCain quote to Pres. Obama. However, that lament misses the point.

A statement from Romney’s camp in their own defense, from Ben Smith:

We used that quote intentionally to show that President Obama is doing exactly what he criticized McCain of doing four years ago. Obama doesn’t want to talk about the economy because of his failed record.

Right now, as Newt Gingrich enjoys his surge-ette, Romney’s challenges remain with the Republican base, people who rely on Fox News Channel for their information. They’re not going to care about the accuracy of Romney’s material. They’ll simply like the message.

Low information voters suck up negative ads, which are traditionally iffy on facts. This is the second study that reveals FNC watchers aren’t getting the truth through the news they watch from Mr. Ailes.

Not only does Romney’s hit Pres. Obama on the economy where he’s vulnerable, but it positions Mitt Romney as Mr. Optimism, channeling what worked so well for Ronald Reagan, even if Mitt Romney doesn’t ever mention the Gipper’s name.