The bigger the ego the harder they fall and Rush Limbaugh fell all the way today.

This was a very bad day for Herman Cain who made a classic mistake. He thought he could best good reporters given money and time, with a fine editor on their side, something that proves how arrogant Mr. Cain is, without cause. That Herman Cain dragged Rush Limbaugh down with him was clear during the wingnut’s show today. Watching Cain’s story unravel as the day wore on, El Rushbo was the other casualty, revealing him for the ignorant gas bag he is.

RUSH: Let’s do this Herman Cain story. I started out by talking about Clinton, and Bill Clinton must be laughing himself sick over this hit job from The Politico on Cain. And Cain now has denied it, without question. He has categorically denied any of this. But a story like this involving Bill Clinton, why, Clinton would be getting high fives, millions of dollars of campaign contributions from the NAGs. – Rush Limbaugh

Unfortunately for Limbaugh, Mr. Cain has been dialing back his denials all day.

Now NBC News has verified payment to one woman, too.

NBC News has confirmed that one woman received a settlement from the National Restaurant Association after complaining about inappropriate sexual conduct by Herman Cain. – NBC confirms one Cain accuser received cash settlement

John F. Harris, editor in chief of Politico and the man who shepherded this blockbuster, has not just vaulted Politico into a new sphere. Mr. Harris has helped change new media’s prowess. The online newspaper double sourced their story on Herman Cain, with Harris refusing tonight, in an interview with Lawrence O’Donnell, to say a word other than they got a tip, which led to three weeks of good, solid reporting.

When one of Limbaugh’s callers suggested it might have been a Republican who tipped the story to Politico Rush sounded genuinely surprised. He conceded it might be possible, but he was clearly flabbergasted.

The story has been circulating for a while way under the radar in Washington, D.C., according to reports on cable.

I know people are thinking of Mitt Romney’s team, which is entirely possible, because he’s got a deep bench of people who are out to win, but also who specialize in unearthing dirt on opponents.

It’s all guesswork, but whoever it is that tipped off Politico, I’d bet it was a Republican. Karl Rove? Who knows? But it’s not only possible, it’s the smart play for Republicans to get Cain out of the nomination fight, because he couldn’t survive this, not to mention his campaign finance problems also coming to the surface, in a general election fight.

David Axelrod could take these amateurs out without a plan.

Limbaugh’s unhinged, rambling, off the wall rant over Herman Cain gives you an idea of just how out on a limb he was today.

As the day unfolded, Herman Cain sawed it off.

Rush doesn’t think there is anything you can do to a woman that would possibly be called sexual harassment, something he calls whining.