The marketing of conservative women by the Right is even more boldly impressive when juxtaposed against the Democratic brand today. You’ll understand after you read Rick Pearlstein’s acerbic assessment of the new Democratic logo, which is emblematic of the 2010 malaise. It’s the manifestation of the weakness of the Democratic Party in the era of the diminishing Obama presidency that we can only hope will find a second wind.
Dan Baltz asks can women save Democrats this year? It’s a good question, with answers unsettling right now:
But there are obstacles this year. Democrats do better among unmarried women than among married women. But unmarried women have been hit hard by the recession and may be more difficult than usual to motivate. “They’re in tough shape, and they’re hard to get energized,” said Democratic pollster Stan Greenberg.
In a real wake up call, the San Francisco Chronicle has no endorsement for U.S. Senate, going further to say: The incumbent, Democrat Barbara Boxer, has failed to distinguish herself during her 18 years in office. […] It is a dismal choice between an ineffective advocate for causes we generally support and a potentially strong advocate for positions we oppose. Considering Ms. Fiorina’s outsourcing, plus her controversial tenure at HP, this is extraordinary.
After Hillary Clinton’s historic presidential candidacy, which finally inspired Republicans to consider a woman for their national ticket for the first time in history, it’s the Right who has taken the energy ignited by Hillary’s campaign and capitalized on it. Sarah Palin is now leading a new movement, something far beyond what’s been done before, particularly by a woman, which has the Right’s anti feminist femmes working for their place on the political stage. It sounds like “Fire from the Heartland” gives them lots of help. But, unfortunately, many conservative women, including Sarah Palin, are using the same stale, over the top rhetoric that unhinged males have used forever, with some referring to Pres. Obama as a “gangsta” and running a “gangster government” to get their point across. This type of shrill won’t wear well over time. But in 2010 it matches the heat of the moment.
This conservative anti feminist revolution comes at a moment of optimum leverage, when Independents are looking for candidates, with many women disgusted at the men running things, but also at a moment when reproductive health care access no longer enjoys enthusiastic support and defense, including on the Left. Medical pharmacology breakthroughs, new abortifacient products, as well as abortion rights advocates believing that Roe v. Wade has secured women’s freedoms forever, even if the Democratic health care bill proved otherwise.
Today’s women are more focused on different fundamental life issues, starting with the economy, with women’s role in the family’s financial life much larger today.
Then there is education, which is front and center with the debut of “Waiting for Superman,” with Oprah Winfrey doing strong and provocative coverage of the public education debate. Joe Scarborough and Mika Brzezinski are doing a townhall at 8:00 pm eastern on the subject. Democrats having to face that the teacher’s unions must change and compromise, because our schools aren’t cutting it and neither are the unions. It’s one issue where a real battle is brewing and rightly so.
Of course, conservatives ignore that lower income women have none of the options being hailed by their candidates. Conservative women still part of the Republican Pick Yourself Up By Your Own Bootstraps contingent, which leaves a lot to be desired for those less fortunate. What it means for women around the world is a wider conversation all together.
It’s no surprise that David Bosse is involved in the new film. The man who changed campaign finance laws by making a film vilifying Hillary Clinton, now is helping to re-brand conservative women, using Sarah Palin as the poster woman, with the crone image of Phyllis Schlafly a thing of GOP’s pent up past.
Garance Franke-Ruta has done a rundown review.
Proclaiming itself “the first-ever film to tell the entire story of the conservative woman in her own words,” “Fire from the Heartland” is a dizzying and nonstop montage of interviews, historical reenactments and the cinematographic equivalent of stock images, vividly filmed.
The goal of the film was for moderate and independent women viewers to come away from it and say, “these women are not the crazy harridans they are portrayed as on TV,” Bannon said.
It tells the story of 15 conservative women activists, politicians and commentators, including: Ann Coulter, Michelle Malkin, S.E. Cupp, Dana Loesch, Michelle Easton, Sonnie Johnson, Jenny Beth Martin, Michelle Moore, Jamie Radtke, Deneen Borelli, Janine Turner, and Reps. Jean Schmidt (R-Ohio), Cynthia Lummis (R-Wyoming), and Bachmann.
Sections focus on their family histories, values, and political takes. And the film pounds out a litany of buzzwords, steady as a drumbeat – government dependency, bailout, false hope, political payoffs, foreign countries, government employees, labor unions. Suggestive images of metaphors and stories provide visual punch to the narrative interviews – a mouse eating cheese (as government is mentioned), a snake flicking its tongue at an apple (Obama), burning cash, an exploding television (morality), French President Nicolas Sarkozy (Obama “wants to turn America into Western Europe,” says Ann Coulter), falling dominoes (debt, the economy), a computer-generated shark swimming in circles around a U.S. dollar, a burning financial news page, roaring bears (Mama Grizzlies), an eagle with outstretched claws.
At times, the visual intensity almost drowns out the message. But it still comes through loud and clear – conservative women, in their own words, redefining what it means to be a woman in politics. It should be a hit with conservative groups on college campuses.
Christine O’Donnell, whose candidacy is turning into a nightmare, and Sharron Angle, who is still tied with Harry Reid, two of the most embarrassing conservative women currently in the limelight, while Liz Cheney is no where to be mentioned.
…and still the Democrats have no answer to the Right’s anti feminist campaign. Emily’s List doing their best, but still needing a lot of help in the branding and marketing department.
It’s a perfect conservative storm coming at a moment of political opportunity for women on the Right, which upon Barack Obama’s presidential win, and Hillary Clinton’s rise to State, was unthinkable two years ago.
The Left can’t win in 2010 without women, especially if minorities stay home, considering Democrats are losing blue collar men.
The Right is targeting women in a whole new way this year, mostly thanks to the energy generated by Sarah Palin, going all the way down to the college level. It’s not like Democrats don’t have their stars, many more than conservatives and with a far deeper bench, it’s just they don’t market them at all. It’s really hard to believe with all the fabulous Democratic females, which have outpaced the Right for years, that we’re still waiting for our trumpet.
The elite Democratic boys club is being outplayed.
I’d warn that somebody better wake up, but considering the Democratic logo that was just unveiled I’d say a coma has set in.
This post has been updated.