Tiger Woods has an I’m The King Of The World ego fetish.

It seemed from his apology today that he gets that point. Golf journalists boycotted the spectacle. Good for them.

But Brit Hume will be happy. Woods mentioned his Buddhism; that he was raised in the Buddhist faith. The reality of seeking something outside yourself to fill a gap, make you happy, doesn’t work, he’s found out. He’s getting back to Buddhism, which for him gets him back in touch with something beyond his egomaniacal celebrity.

It was a serious, somber recitation of words that he’d rehearsed and obviously felt. But the creepy moves talking straight to the camera were cringe worthy.

“I have let you down. I have let down my fans…”

Then Mr. Woods directed comments to those who work for him, but also his business partners and board of directors, but also his wife, Elin.

“There has never been an episode of domestic violence in our marriage. Ever. … Elin deserves praise, not blame. … .. I cheated… I am the only one to blame.”

Full stop. Who in the world is blaming Elin?

“It’s hard to admit I need help, but I do.”

Let’s regroup, folks, even as Tiger Woods talks about his in-patient therapy, it’s much simpler. Tiger’s sexual rambunctiousness is about satiating his physical ego. Changing behavior is about discipline. But it’s nice to have a modern day manufactured “sexual addiction” for you to blame. John Edwards, Bill Clinton, Newt Gingrich, Rudy Giuliani, Dick Morris, Henry Hyde… you name it, can relate. It’s about discipline, pure and simple, realizing that your physical ego isn’t more important than everything else in the world. Porn wouldn’t be a gazillion dollar industry if it was simply about sexual addiction.

“Please leave my wife and kids alone…” The press stalking Woods’ family obviously upset him, especially since it’s his fault. But it does invoke sympathy, which Tiger needs right now.

Tiger hugged his mother at the end. Then hugged a bunch of other people in the front row. Overproduced doesn’t begin to describe it.

Now, let’s get back to business: Making money. Begin the brand re-polishing, game on, though Tiger didn’t say when he’d be back to golfing. But the sport, which I love, isn’t the same without Tiger.

I just want him back in the game, which all this sexual addition, therapy, I have to publicly flog myself, just delays. But this is our self-righteous American culture in action. I find the whole thing just stupidly wasteful. Hey, but Tiger’s a brand. It’s the price.